Fiona Co Chan
Youthforia was developed by Fiona Co Chan in 2021.The idea for Youthforia came about right when COVID hit. Perhaps it was the inability to go out and see people, but Fiona kept coming back to this idea that the best part of wearing makeup is going out with your friends and sometimes that means forgetting to take your makeup off. She really wanted makeup that was good for your skin, so good you could sleep in it. Prior to Youthforia, Fiona worked in tech where she traveled to some of the most polluted cities in the world - and realized her normal skincare and makeup routine weren’t working. It became very important for her to formulate with ingredients that safeguard from environmental aggressors.During the development of Youthforia, Fiona slept in all of the lab samples (and recruited her husband to sleep in them too) and woke up with much better skin. It completely changed her beauty routine philosophy - makeup is an extension of skincare. And sleeping in lab samples is a huge part of the Youthforia testing process. Above all, we love caring for your skin - we truly believe that makeup should be good for your skin.