Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the topic of the webinar which focused on the evolution of artificial intelligence and digital interfaces in the animal health world, specifically:
- How is AI affecting the animal health industry?
- What will the future projection of this impact be?
- How can this be applied to your business to optimise output and success?
The Objectives
- Lead generation of potential clients, specifically interested in advancements in AI and the use of digital interfaces in Animal Health
- Pre-event content providing context on AI in animal health before their workshop on the same topic at Animal Health, Nutrition and Technology
The Campaign
Using Animal Health, Technology and Innovation's existing email and social channels to promote this webinar to our global audience. The stats and examples of this can be found below.
The Webinar
Paul Dick
Dr Paul Dick D.V.M. M.Sc. obtained his veterinary medical degree with honours in 1984.
While working in clinical practice he completed his Masters in Immunology and Virology transitioning into the Pharmaceutical industry in 1988. Dr. Dick has over 25 years experience in the pharmaceutical space including general management and leadership roles, business development, commercialization, regulatory affairs, and product development encompassing medicinal, non-medicinal and natural health products.
His work in this sector has ranged from small “start up” companies to medium and large multi-nationals functioning in various capacities from research to COO and CEO.
Dr. Dick has worked extensively with Health Canada and the Canadian Food Inspection Agency on numerous regulatory submissions and on several Departmental Committees.
In addition he has been a recipient of the NSERC Synergy Award and has served as a peer reviewer of NSERC strategic grants. He is currently heading his own consulting firm ( Paul Dick and Associates Ltd.) and is the managing partner and president of a venture capital partnership (Vet Venture Capital Inc.).
